What's a good example of “Groupthink?”
From the switch to a new Coke recipe to popular fandom cultures, here are nine answers to the question, "What are some good examples of groupthink?"
- The Switch to New Coke
- The Wave (Die Welle)
- Brexit
- The Challenger Space Shuttle Disaster
- The Bay of Pigs Invasion
- The Cuban Missile Crisis
- Jury Members Altering Their Opinions
- Mean Girls
- Fandom Culture
The Switch to New Coke
The switch to the new Coke was an epic business failure thwarted by groupthink. The Coca-Cola Company had been around for over a century and their secret recipe was one of the most successful in history.
Coke executives were so sure that New Coke's sweeter flavor would be a hit, they didn't consider the opinions of loyal customers who treasured the original formula. This is an excellent example of how groupthink can lead to disastrous decisions.
Thankfully, the company was able to recognize and rectify its mistake relatively quickly by bringing back the original flavor. However, it still serves as a lesson about the dangers of relying too heavily on consensus without considering other perspectives.
Michael Fischer, Founder, Elite HRT
The Wave ( Die Welle )
The Wave is a great example of groupthink. This movie shows how any group, even an otherwise high-functioning one, can fall victim to following each other blindly without question—when peer pressure and fear become more important than individualism and reason. The Wave follows the story of a history teacher's experiment in which he creates a makeshift "class society" composed of his students. As its popularity grows and The Wave takes on a life of its own, the students make increasingly irrational decisions in the name of The Wave—and conformity within the group.
